New-quality productivity empowers the value realization of agro-ecological products: Theoretical logic and realization path

High-quality agro-ecological products are the universal welfare of the livelihood of people and the necessity for maintaining human survival and development. However, the realization of the value of agro-ecological products faces many difficulties in practice, and the value realization mechanism has not been perfected. A systematic analysis of the functional logic and realization path of new-quality productivity in agro-ecological products can provide a fresh momentum for the development of rural ecological industry. This approach not only injects vitality into the construction of livable and viable rural areas, but also contributes to the revitalization of rural ecology. Agro-ecological products are products of agro-ecosystem, and mainly include ecological material, regulatory service, and cultural service products. The value of agro-ecological products has multi-dimensional characteristics, and its economic, social, and ecological values are closely related and influence each other. Although the realization of multi-dimensional value of agro-ecological products has made remarkable progress, it still faces many difficulties, such as insufficient supply and low efficiency. The lack of cognition and fair distribution are the main obstacles to the full realization of the social value of agro-ecological products. Benefit evaluation and compensation mechanisms are the main dilemma for the realization of ecological value. The new-quality productivity is the productivity which comes into being under the background of a new round of scientific and technological revolution, and is mainly characterized by digitalization, networking, and intelligence. From an economic theoretical perspective, this paper examined the theoretical logic of the value realization of agro-ecological products enabled by new-quality productivity based on theories of equity, technological progress, information asymmetry, diffusion of innovation, institutional change, demand, and consumer’s behavior. The application of modern technology, such as information technology, biotechnology, new material technology, and new energy technology, not only helps to clarify property rights, improve the efficiency of factor use, reduce transaction costs, and promote the transformation of production mode, but also promotes the stimulation of consumer demand and enables the optimization of the value realization of agro-ecological products. This paper selected three typical cases related to the realization of the value of agro-ecological products, analyzed the specific methods of enabling the value of agro-ecological products with new-quality productivity, and summarized the common methods for enabling the value of agro-ecological products with new-quality productivity from the perspectives of implementing the concept of ecological priority, promoting the application of technological innovation, coordinating multi-subject cooperation, ensuring policies, and financial support. Finally, this paper explored the pathways for realizing the value of agro-ecological products enabled by new-quality productivity via examining the effective supply of agro-ecological products, demand pull, and the guarantee mechanism for agro-ecological product value realization.